How (not) to make Strategic Plan: Jurassic Park Style

In their recent presentation, “Jurassic Strategy: What Not to Do When Choosing Goals, KPIs, and Benchmarks,” Susan and Emily used the fictional story of Jurassic Park to explore how choosing poor strategic goals, KPIs, and benchmarks can make an institution ineffective (or fill it with escaped, blood-thirsty, prehistoric reptiles, as the case may be.)