How (not) to make Strategic Plan: Jurassic Park Style

How (not) to make Strategic Plan: Jurassic Park Style

In their recent presentation, “Jurassic Strategy: What Not to Do When Choosing Goals, KPIs, and Benchmarks,” Susan and Emily used the fictional story of Jurassic Park to explore how choosing poor strategic goals, KPIs, and benchmarks can make an institution ineffective (or fill it with escaped, blood-thirsty, prehistoric reptiles, as the case may be.)

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Demystifying Goals, KPIs, and Benchmarks

Demystifying Goals, KPIs, and Benchmarks

We see a lot of institutions struggle with differentiating between their goals, their KPIs (key performance indicators), and their benchmarks (achievement measures). This confusion is understandable because, although we all intuitively use and blend these concepts in our daily lives, we are rarely forced to separate, categorize, and define them by their specific purposes.

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