Anatomy of a Commencement Address: Communication Lessons from a Frog
Kermit didn’t try to reinvent himself for the stage. He just leaned into what he always does best: connect. For institutions, that’s the goal too. Say what you mean. Mean what you say. And keep saying it in ways that sound like you. Because when your message feels steady and familiar, people trust it—and that’s what makes it powerful.
Is Your Digital Footprint Telling the Right Story?
Is your digital footprint actually aligned with who you are, who you serve, and the work you’re doing? Before a prospective student ever sets foot on campus (or logs into your LMS), they’ve already formed an opinion about your institution, and they did it online. If you’re not intentionally contributing to that narrative, it’s being assembled for you—and not always in ways you’d want.
Higher Ed in 2025: Thriving Through Strategic Adaptation
The future may be uncertain, but that doesn’t mean your institution has to face it unprepared. By focusing on foundational priorities—accreditation, state licensure, strategic planning, and institutional effectiveness—you’ll be positioned to tackle whatever challenges come your way.
10 Things to Remember When Preparing Your Institution’s 2025 Budget
A budget is more than an annual task—it’s a roadmap to sustainability, growth, and excellence. Yet, amidst rising costs, fluctuating enrollment, and new compliance challenges, the process can feel like trying to assemble IKEA furniture without instructions. Don’t worry—we’ve got you covered. Here are 10 essential considerations to make your 2025 budget both effective and strategic.
Institutional Effectiveness: The Prescription for a Healthy Institution
Like a good checkup, institutional effectiveness data collection and analysis might seem like a disruption, but in the long run, it keeps your institution healthy, aligned with your mission, and on track for growth.
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.