
SWOT, PESTLE, or 4Ps? Which Framework Should You Use for Your Strategic Plan?
At the heart of any strong strategic plan is a clear, honest understanding of where your institution stands and what it might face in the future. That’s where tools like SWOT, PESTLE, and the 4Ps come in. In this blog, we’ll walk through how to choose the right tools (spoiler: use all three), and give you practical, not-boring tips on how to actually use them to make smart, mission-aligned decisions.

For the LUV of Culture: What Southwest Airlines Can Teach Higher Ed About Change
Both airlines and institutions navigate complex, people-centered systems in a world of rising expectations and tightening margins. Higher education has an opportunity to learn from this trajectory that change is not an existential threat but an opportunity, if done for the right reasons. The goal isn’t to become unrecognizable; it’s to be resilient and responsive while remaining true to the mission.

Anatomy of a Commencement Address: Communication Lessons from a Frog
Kermit didn’t try to reinvent himself for the stage. He just leaned into what he always does best: connect. For institutions, that’s the goal too. Say what you mean. Mean what you say. And keep saying it in ways that sound like you. Because when your message feels steady and familiar, people trust it—and that’s what makes it powerful.


Is Your Digital Footprint Telling the Right Story?
Is your digital footprint actually aligned with who you are, who you serve, and the work you’re doing? Before a prospective student ever sets foot on campus (or logs into your LMS), they’ve already formed an opinion about your institution, and they did it online. If you’re not intentionally contributing to that narrative, it’s being assembled for you—and not always in ways you’d want.

State Licensure: When Red Tape Makes a Safety Net
We’ve yet to meet an institution that finds state licensure regulations thrilling. But it exists for a reason—and in the wake of shifting federal policies, growing student mobility, and expanding distance education, understanding (and respecting) state licensure has never been more important.