For the LUV of Culture: What Southwest Airlines Can Teach Higher Ed About Change
Case Study, Business, Higher Education, Change, Adaptability Susan Chiaramonte Case Study, Business, Higher Education, Change, Adaptability Susan Chiaramonte

For the LUV of Culture: What Southwest Airlines Can Teach Higher Ed About Change

Both airlines and institutions navigate complex, people-centered systems in a world of rising expectations and tightening margins. Higher education has an opportunity to learn from this trajectory that change is not an existential threat but an opportunity, if done for the right reasons. The goal isn’t to become unrecognizable; it’s to be resilient and responsive while remaining true to the mission.

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The Power of Market Research

The Power of Market Research

You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.

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Innovation or Obsolescence: Blackberry Lessons for Higher Ed

Innovation or Obsolescence: Blackberry Lessons for Higher Ed

In the fast-paced world of technology, few stories are as intriguing as the rise and fall of Blackberry. Once hailed as an icon of innovation, Blackberry's journey from success to decline offers invaluable lessons, not just for business but also for higher education.

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Curriculum Maps Explained (with examples)

Curriculum Maps Explained (with examples)

Ever wonder what a pumpkin spice latte and a higher education curriculum map have in common? (It's the question everyone is asking.) Learn why a robust curriculum map, like a foolproof recipe, ensures graduates receive the education they're promised. You better believe we came prepared with examples.

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How (not) to make Strategic Plan: Jurassic Park Style

How (not) to make Strategic Plan: Jurassic Park Style

In their recent presentation, “Jurassic Strategy: What Not to Do When Choosing Goals, KPIs, and Benchmarks,” Susan and Emily used the fictional story of Jurassic Park to explore how choosing poor strategic goals, KPIs, and benchmarks can make an institution ineffective (or fill it with escaped, blood-thirsty, prehistoric reptiles, as the case may be.)

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