
Anatomy of a Commencement Address: Communication Lessons from a Frog
Kermit didn’t try to reinvent himself for the stage. He just leaned into what he always does best: connect. For institutions, that’s the goal too. Say what you mean. Mean what you say. And keep saying it in ways that sound like you. Because when your message feels steady and familiar, people trust it—and that’s what makes it powerful.


Is Your Digital Footprint Telling the Right Story?
Is your digital footprint actually aligned with who you are, who you serve, and the work you’re doing? Before a prospective student ever sets foot on campus (or logs into your LMS), they’ve already formed an opinion about your institution, and they did it online. If you’re not intentionally contributing to that narrative, it’s being assembled for you—and not always in ways you’d want.

State Licensure: When Red Tape Makes a Safety Net
We’ve yet to meet an institution that finds state licensure regulations thrilling. But it exists for a reason—and in the wake of shifting federal policies, growing student mobility, and expanding distance education, understanding (and respecting) state licensure has never been more important.

Women’s History Month: The Unsung Heroines of Higher Education
But history has shown that when women enter spaces they were once excluded from, they change them for the better. So, during Women’s History Month (and every month, honestly), let’s not just remember these unsung heroines—let’s continue their fight.

My Unexpected Love Affair with State Licensure and Certification
In healthcare and education, licensure isn’t just a piece of paper—it’s the bridge between education and professional practice. Whether it’s nursing, counseling, teaching, or physical therapy, professionals can’t just waltz out of a degree program and into a job without proving they meet state-specific standards.