
SWOT, PESTLE, or 4Ps? Which Framework Should You Use for Your Strategic Plan?
At the heart of any strong strategic plan is a clear, honest understanding of where your institution stands and what it might face in the future. That’s where tools like SWOT, PESTLE, and the 4Ps come in. In this blog, we’ll walk through how to choose the right tools (spoiler: use all three), and give you practical, not-boring tips on how to actually use them to make smart, mission-aligned decisions.

For the LUV of Culture: What Southwest Airlines Can Teach Higher Ed About Change
Both airlines and institutions navigate complex, people-centered systems in a world of rising expectations and tightening margins. Higher education has an opportunity to learn from this trajectory that change is not an existential threat but an opportunity, if done for the right reasons. The goal isn’t to become unrecognizable; it’s to be resilient and responsive while remaining true to the mission.