What Lucky Charms Can Teach You About Higher Ed Policy
If the easy solution is a quiet departure from the thing that made your institution worth attending in the first place, you need to understand reality. And the tricky part is that the easy choice might be easy to rationalize. It’s just a unicorn! They’re magical, and magic is kind of like luck, right? Who will even notice? It's just removing the thesis requirement because it scares off potential students. It's not even that important.
When Your Favorite Airline Stops Feeling Like Itself: A Lesson in Mission Drift for Higher Ed
I still fly Southwest occasionally. Old habits. But I'd be lying if I said the experience feels the same. And that's the thing about trust; it's much easier to lose than to rebuild. Once a loyal stakeholder starts wondering whether an institution was really built for them, winning that confidence back costs far more than it would have taken to keep it in the first place.
How Many Years Should Your Strategic Plan Cover?
Most strategic plans span between three and five years, but that range leaves a lot of room for interpretation. So, how can you determine the optimal length for your organization's strategic plan? Just like choosing the right pair of running shoes for your unique feet, finding the perfect duration for your strategic plan requires careful consideration of your organization’s unique needs and circumstances.
Your Website's First Impression is Critical for Success: How To Make It Count
His resume makes him seem like the perfect fit for your institution on paper, but when he arrives for his meeting with the President and the Dean, he is dressed only in a tie-dyed tank top and diamond-encrusted short-shorts. Do you hire him? Or do you, maybe, infer a little bit about the book based on the cover?
Mission Obsession: Don’t be the Thanos of Higher Ed
If you read the title of this blog and thought, “Oh no! She’s going to use comic book villains to highlight some important points about institutional missions!” buckle up, buttercup, because you’re 100% right.
5 Essential Tips for Crafting Effective Mission Statements in Higher Ed
Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.