When Your Favorite Airline Stops Feeling Like Itself: A Lesson in Mission Drift for Higher Ed
Higher Education, Mission, Vision, Strategic Planning Susan Chiaramonte Higher Education, Mission, Vision, Strategic Planning Susan Chiaramonte

When Your Favorite Airline Stops Feeling Like Itself: A Lesson in Mission Drift for Higher Ed

I still fly Southwest occasionally. Old habits. But I'd be lying if I said the experience feels the same. And that's the thing about trust; it's much easier to lose than to rebuild. Once a loyal stakeholder starts wondering whether an institution was really built for them, winning that confidence back costs far more than it would have taken to keep it in the first place.

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5 Essential Tips for Crafting Effective Mission Statements in Higher Ed
Mission, Vision, Authenticity, Higher Education, Institutional Effective, Mission Possible, Pirates Emily Haworth Mission, Vision, Authenticity, Higher Education, Institutional Effective, Mission Possible, Pirates Emily Haworth

5 Essential Tips for Crafting Effective Mission Statements in Higher Ed

Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.

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