LMS Lessons from Starbucks: Comfort Drives Engagement
Starbucks knows that the longer people stay in their cafes, the more likely they are to buy things—it’s in their best interest to make these spaces familiar, welcoming, and comfortable. The same idea can (and should) apply to higher education’s digital spaces.
Breaking the Mold: Higher Education Lessons from the Video Game Industry
The gaming industry's slow shift to include women mirrors a larger problem of innovation stagnation. When an industry remains in its comfort zone, it misses out on engaging new demographics and reaping the benefits of a more inclusive market. This situation is not unique to gaming; higher education exhibits similar tendencies.
True Patriotism: Striving for a Better America
The definition of “patriotism” is often coopted to mean “nationalism,” but embracing its true definition can drive real change. Learning from the past, striving for equality and progress, and actively participating in our democracy is the real work required of today’s patriots.
How Many Years Should Your Strategic Plan Cover?
Most strategic plans span between three and five years, but that range leaves a lot of room for interpretation. So, how can you determine the optimal length for your organization's strategic plan? Just like choosing the right pair of running shoes for your unique feet, finding the perfect duration for your strategic plan requires careful consideration of your organization’s unique needs and circumstances.
The Power of Market Research
You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.
Innovation or Obsolescence: Blackberry Lessons for Higher Ed
In the fast-paced world of technology, few stories are as intriguing as the rise and fall of Blackberry. Once hailed as an icon of innovation, Blackberry's journey from success to decline offers invaluable lessons, not just for business but also for higher education.