Institutional Effectiveness: The Prescription for a Healthy Institution
Like a good checkup, institutional effectiveness data collection and analysis might seem like a disruption, but in the long run, it keeps your institution healthy, aligned with your mission, and on track for growth.
Behind the Buzz: What Higher Ed Can Learn from Smart Marketing
Learn how higher education institutions can apply successful marketing strategies from great campaigns in other industries by finding their niche, doing the research, and delivering on promises to attract and retain students.
LMS Lessons from Starbucks: Comfort Drives Engagement
Starbucks knows that the longer people stay in their cafes, the more likely they are to buy things—it’s in their best interest to make these spaces familiar, welcoming, and comfortable. The same idea can (and should) apply to higher education’s digital spaces.
Breaking the Mold: Higher Education Lessons from the Video Game Industry
The gaming industry's slow shift to include women mirrors a larger problem of innovation stagnation. When an industry remains in its comfort zone, it misses out on engaging new demographics and reaping the benefits of a more inclusive market. This situation is not unique to gaming; higher education exhibits similar tendencies.
True Patriotism: Striving for a Better America
The definition of “patriotism” is often coopted to mean “nationalism,” but embracing its true definition can drive real change. Learning from the past, striving for equality and progress, and actively participating in our democracy is the real work required of today’s patriots.
How Many Years Should Your Strategic Plan Cover?
Most strategic plans span between three and five years, but that range leaves a lot of room for interpretation. So, how can you determine the optimal length for your organization's strategic plan? Just like choosing the right pair of running shoes for your unique feet, finding the perfect duration for your strategic plan requires careful consideration of your organization’s unique needs and circumstances.