Find Your Institution’s Pumpkin Spice Latte

Find Your Institution’s Pumpkin Spice Latte

If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”

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5 Essential Tips for Crafting Effective Mission Statements in Higher Ed

5 Essential Tips for Crafting Effective Mission Statements in Higher Ed

Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.

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 4 Secrets to Maximizing the Impact of Your Mission Statement

4 Secrets to Maximizing the Impact of Your Mission Statement

A wise man once said, “If you try to go in every direction, you’ll end up nowhere.” That man was my neighbor Carl, and he was explaining that I was mowing my lawn like an moron, but his prudent words apply to missions and landscaping alike.

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