
Your Website's First Impression is Critical for Success: How To Make It Count
His resume makes him seem like the perfect fit for your institution on paper, but when he arrives for his meeting with the President and the Dean, he is dressed only in a tie-dyed tank top and diamond-encrusted short-shorts. Do you hire him? Or do you, maybe, infer a little bit about the book based on the cover?

Lessons from Disney for Higher Education: The Magic of Success
Much to many parents’ dismay (you can only hear “Let It Go” so many times while remaining sane), Disney’s meticulous and intentional approach ensures their relevance, generation after generation. So how can higher ed follow Disney’s lead?

Find Your Institution’s Pumpkin Spice Latte
If you’re looking around at other institutions’ products trying to figure out how to replicate them, you’ve already lost. Don’t come at the problem from the perspective of “this thing is wildly popular; how can we do a version of it?” Instead, try “what product are we uniquely equipped to make?”

Higher Education's Survival Guide: Lessons from Blockbuster and Apple
Here we are, approaching 2023, looking at huge and permanent changes within higher education. If your institution’s response to these trends is to hope things will be “normal again,” you should be concerned.

5 Essential Tips for Crafting Effective Mission Statements in Higher Ed
Don’t say “great” if you mean “remarkable;” don’t use “succeed” if you mean “thrive.” I wish there was a nicer way to say it, but there isn’t, so: don’t be boring.

4 Secrets to Maximizing the Impact of Your Mission Statement
A wise man once said, “If you try to go in every direction, you’ll end up nowhere.” That man was my neighbor Carl, and he was explaining that I was mowing my lawn like an moron, but his prudent words apply to missions and landscaping alike.