SWOT, PESTLE, or 4Ps? Which Framework Should You Use for Your Strategic Plan?
At the heart of any strong strategic plan is a clear, honest understanding of where your institution stands and what it might face in the future. That’s where tools like SWOT, PESTLE, and the 4Ps come in. In this blog, we’ll walk through how to choose the right tools (spoiler: use all three), and give you practical, not-boring tips on how to actually use them to make smart, mission-aligned decisions.
Higher Ed in 2025: Thriving Through Strategic Adaptation
The future may be uncertain, but that doesn’t mean your institution has to face it unprepared. By focusing on foundational priorities—accreditation, state licensure, strategic planning, and institutional effectiveness—you’ll be positioned to tackle whatever challenges come your way.
10 Things to Remember When Preparing Your Institution’s 2025 Budget
A budget is more than an annual task—it’s a roadmap to sustainability, growth, and excellence. Yet, amidst rising costs, fluctuating enrollment, and new compliance challenges, the process can feel like trying to assemble IKEA furniture without instructions. Don’t worry—we’ve got you covered. Here are 10 essential considerations to make your 2025 budget both effective and strategic.
Nightmare Scenarios in Higher Education: Our Team’s Guide to Avoiding & Repairing Institutional Terrors
From PR disasters and curriculum catastrophes to compliance blunders and operational meltdowns, higher ed can be downright terrifying. To help you survive these ghastly scenarios and make it to the final credits alive, each member of our team has picked their own higher ed nightmare—along with tips on how to turn these terrifying moments into triumphs!
How Many Years Should Your Strategic Plan Cover?
Most strategic plans span between three and five years, but that range leaves a lot of room for interpretation. So, how can you determine the optimal length for your organization's strategic plan? Just like choosing the right pair of running shoes for your unique feet, finding the perfect duration for your strategic plan requires careful consideration of your organization’s unique needs and circumstances.
The Power of Market Research
You don't need a huge budget to be able to conduct effective market research. There are plenty of accessible tools out there, and even using just one or two of them can make a real difference. Whether your marketing team is a group of ten or just a solo intern, you can leverage research to significantly enhance your strategies.